The key measure on Instagram, Facebook, and LinkedIn is LIKEs. That’s because when you get more likes, your Instagram, Facebook, and other social media app posts will be circulated to more of your fans and followers.
Gaining more LIKEs also prompts your future posts to get more exposure, as social media platform algorithms are designed to show users more of what they’ve previously shown an interest in.
Getting more LIKEs pays off in other ways too. For example, when your posts get more LIKEs, your fans are much more likely to check out your entire account. Social media LIKEs are a valuable social sales commodity.
Fan engagement indicates that your company is providing value social scientists call it ‘Wisdom of the Crowd’. It’s the phenomenon of people giving value to something that is popular with others.
Plus, it’s an effective way to spread brand awareness. While brand awareness may not immediately increase your online sales, over time, and with the use of engaging posts, it
helps you to establish your brand as a leader in your niche.
Studies show that fans are more interested in brands that authentically communicate who they are and what they do. Showing fans who you are and what you do helps them feel more connected to you. So, they’re more likely to click the LIKE button
Fans who feel they are valued are much more likely to remain loyal. Successful social sales marketers also sprinkle occasional goodwill posts that align with the reason people buy their products or their company’s values into their social media posts. Attention-grabbing ‘good morning’ or ‘happy Friday’ posts don’t require a lot of reading and usually inspire more LIKEs too.
Today’s online shoppers are looking for social proof that you can be trusted. Social proof in marketing can take the form of reviews, existing customers, media coverage, and more. Over 80% of Americans look for online social proof that you’ll deliver what you say you will and that they’ll enjoy the experience of working with you.
Finally, engaging with fans, responding to their comments, lets them know that you’re a real person and not a faceless online scam. Personal interactions with your social media fans is key to ensuring they keep coming back for more.
Click Factor ® – How To Get More Social Media LIKES AND GROW MORE LOYAL FANS will show you exactly what kinds of photos to post and what to write in your posts to get more LIKES. This eBook takes the guess work out of what kinds of phots and write on your posts because it includes This eBook features dozens of sample post phots and written content. Social sales success has never been easier.
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